If I asked you what you were planning to do in 4th quarter to market your company, your mind would probably go to the traditional fare: print ads, e-blast, maybe a direct mailer. A much overlooked opportunity is the holiday greeting card. “The what?” you’re thinking to yourself.
Think about it.
How excited do you get when you get something in the mail that is not a bill. Let’s face it, people still get excited to see a real card or invitation come in the mail that’s personally addressed to them. It’s a personalized, sentimental gesture that a lot of people (and companies) don’t make anymore.
A holiday card is a great opportunity to market your people, your products, your services in an engaging manner. You can have fun with it, go over the top, exaggerate – it’s all in holiday fun. By sending something memorable, your customers will remember you (ideally, with a smile on their faces) for a long time.
If the point is to be remembered and have your company be top-of-mind this holiday season, there’s no better way to achieve that goal than with a holiday greeting. This season, let Gangway help you design and create the perfect holiday occasion card to make you stand out amongst the crowd of traditional holiday ads.
Gangway Christmas Card 2008
Concept:
Design an early 70′s family-themed holiday card. Make it look like it got lost in the mail and turned up in your mailbox 20 years later.
Research:
What did holiday cards look like in the early 70s? They were either religious in nature or featured snowy landscapes and poinsettias. There were no Kodak postcards to send your family portraits. People went to JC Penny’s or Olan Mills and had a formal portrait taken. Then you might slip that into your holiday card. This is the direction we went with…
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Gangway Christmas Card 2007
Concept:
Create a whimsical Christmas card with a Retro flavor.
What were we selling with these cards?
As an ad agency, we wanted to show our creativity and design capability. We were selling our out-of-the-box thinking and ability to translate a concept to fruition.