Nick O’Neill, you are preaching to the choir!
In more traditional forms of media, measurement is all about numbers. How many impressions did that ad get? How many click-thrus did that e-mail produce? Yet, with social media, mass numbers are empty. It is quality vs. quantity. Especially on Twitter. I sometimes get envious when I see another profile with hundreds, or even thousands, more followers than my account. What are they doing that I’m not?
Then I go into their “Followers” list and see who these people are. This almost always makes me feel better. If you are a restaurant with 300 local followers who love what you do that it a billion times more important than having 10,000 followers and 50% of them live outside your state, 15% of them are outside the USA and another 25% are porn sites or spam bots. What are you left with as viable prospects? I’ll take my 300 fanatical local followers any day.
My strategy for clients is to cultivate a local following that can frequent their business and make the cash register ring. Empty numbers are meaningless. Sometimes less is a whole lot more.
About this blog: Gangway Advertising is a Dallas-based marketing firm and social media agency. Our specialty is working with companies to create marketing strategies and solutions that allow your business to compete at any level in the marketplace. We specialize in making small companies seem bigger. The posts within this blog are written to show you that social media and marketing is affordable, achievable and should not be ignored! No budget is too small and no idea is too big. Bring it on.