Cynthia Smoot of Gangway Advertising spoke at the Social Business Boot Camp held March 4, 2010 in Dallas, TX on the subject of Personal Branding.

“The workplace culture has shifted away from corporate loyalty and long-term pension plans into a new paradigm of individualization and self-promotion,” says Cynthia Smoot. “These days, what can be found about you online is your resume. This is why Personal Branding is so important”. Highlights taken from her speech will give you 5 easy steps to begin to build your brand in this video clip.

About this blog: Gangway Advertising is a Dallas-based marketing firm and social media agency. Our specialty is working with companies to create marketing strategies and solutions that allow your business to compete at any level in the marketplace. We specialize in making small companies seem bigger. The posts within this blog are written to show you that social media and marketing is affordable, achievable and should not be ignored! No budget is too small and no idea is too big. Bring it on.