On The Border Mexican Grill & Cantina is America’s largest Mexican food restaurant chain. With the holidays right around the corner, they came to Gangway to create some online buzz for their Catering Department.  We worked with the OTB to host a catered dinner at their Addison location and invited in local bloggers and media.

The Catering Team set up a buffet dinner to showcase a variety of food options off their Catering menu and our bloggers and their families joined us for a delicious dinner. The roaming Guacamole Cart that made guacamole fresh at your table was a big hit, especially with the kids. They loved choosing the ingredients to go into the guacamole and helping to mix it all up.

By hosting this on-site event, the Catering Team at On The Border got to mix and mingle with local media, food bloggers, Mommy bloggers and other online influences. They had an opportunity to start a relationship with them and visit about their program in a fun and relaxed atmosphere.

Each guest left with a goody bag (actually, it was a goody box) full of On The Border merchandise and collateral materials as a thank you for coming.  The party resulted in 52 tweets from the event, 27 photos being shared on Instagram and Twitter,  and 3 blog posts later that week giving On The Border a combined reach of 75,000+ online impressions from that evening.

At Gangway we connect clients to consumers and businesses to partners. Let us create buzz for your brand!