Truluck's Launches ‘Press On’: A Coffee Collaboration in Support of Veterans
‘Press On’: A Coffee Collaboration in Support of Veterans
Truluck’s has teamed up with Katz Coffee and the PTSD Foundation to spread hope and healing
Truluck’s is saluting those who have served and sacrificed so much, and they recognize that for many veterans, the fight continues long after they’ve returned home. To support these heroes year-round on their journey to healing, Truluck’s has teamed up with two amazing partners, and invite guests to sip, savor, and show their solidarity. For every cup of French press coffee or Espresso Martini sold in any Truluck’s location, $1 of the proceeds will go back to the PTSD Foundation of America, helping provide crucial services to veterans and their families suffering from the effects of combat-related post-traumatic stress. This promotion will launch on Veterans Day, Monday, November 11, with no planned end date, as Truluck's lasting commitment to those who have given so much for our freedom. This initiative was inspired by their partners at Katz Coffee, who are long-time supporters of the organization’s work at Camp Hope, an interim and transitional housing facility for veterans in Houston, TX.
At Truluck’s, meticulously sourcing the finest ingredients and products means partnering with purveyors who practice their craft with passion, precision, and integrity. Katz Coffee is one such partner. Based in Houston, Katz Coffee specializes in small-batch, custom roasting. They’ve cultivated relationships with growers from small farms around the world who share the same commitment to quality and environmental responsibility, then expertly roast the coffee to showcase the beans’ full spectrum of flavor. It’s no wonder Katz Coffee has become a symbol of excellence in the Texas coffee scene and is loved by chefs nationwide — including our very own.
The Truluck’s beverage team worked closely with the roasters at Katz Coffee to create an exclusive blend for this great initiative, and they’re calling it ‘Press On.’ This flavorful blend is ideal for a French press, which is Truluck’s favorite way to enjoy coffee. It’s more labor-intensive than drip coffee, as each press requires freshly ground beans and ample time to ‘bloom.’ At Truluck’s, they believe the luxurious, full-bodied final product is well worth the effort. Plus, the French press is perfect for sharing and savoring every sip over good conversation, all for a great cause.
For those who want to support the PTSD Foundation and Camp Hope but prefer their coffee a little stronger, Truluck’s also offers a distinct take on the crowd-pleasing Espresso Martini, made with a Katz Coffee espresso blend. It’s light and lively on the palate, perfect for Happy Hour, as a pre-dinner pick-me-up, or as a complement to your favorite dessert after a good meal. At Katz Coffee, they like to say, “every sip stands for something.” Truluck’s is proud to support the mission of partners they believe in and bring greater awareness to a worthy cause. They hope you’ll join us and stay for coffee. Your table is waiting. Visit the PTSD Foundation of America website at https://ptsdusa.org/ to learn more, get help, or make a donation.
LOCATIONS:
TEXAS
300 Colorado St, Austin, TX 78701, (512) 482-9000
10225 Research Blvd, Suite 4000, Austin, TX 78759, (512) 794-8300
2401 McKinney Ave, Dallas, TX 75201, (214) 220-2401
5350 Westheimer Rd, Houston, TX 77056, (713) 783-7270
7161 Bishop Road, Plano, TX 75024, (972) 591-2500
1420 Plaza Plaza, Southlake, TX 76092, (817) 912-0500
11900 Hughes Landing Blvd, Suite 600, The Woodlands, TX 77380, (281) 465-7000
FLORIDA
701 N Ft. Lauderdale Beach Blvd, Fort Lauderdale, FL 33304, (954) 908-2255
777 Brickell Ave, Miami, FL 33131, (305) 579-0035
698 4th Ave S, Naples, FL 34102, (239) 530-3131
ILLINOIS
9860 Berwyn Ave, Rosemont, IL 60018, (847) 233-9404
WASHINGTON, D.C.
700 K St NW, Washington, DC 20001, (202) 898-0680